Asbury Communities practices a proactive, positive and energetic communication strategy to create a better understanding of the changing senior living industry, and Asbury’s role in the continuing care retirement community (CCRC) field. Through its Communications department, Asbury works to build trust and credibility with residents, employees and community partners by assessing the needs of its stakeholders, listening to their concerns, and communicating appropriately.

In a technology-driven society, where senior preferences and the need for information continue to evolve and grow, clear and accurate communications are essential components of providing exceptional services for seniors. Asbury leadership continues to work with resident leaders and community Board leaders to define and refine communication.

Examples of communications capabilities at Asbury include:

• Development and management of corporate strategic communications plan
• Promotional support and outreach to audiences within key market areas
• Public relations and community relationship development
• Production of resident, associate and audience-specific communications initiatives, such as newsletters, fact sheets, television appearances and more
• Risk communications
• Message development and training/coaching
  

Communications Leadership

Eric Anderson, Marketing and Communications Manager As Marketing and Communications Manager for Asbury Communities, Eric Anderson develops and improves internal and external communications throughout the Asbury system, while supporting marketing needs that help increase awareness and occupancy for Asbury’s communities. Mr. Anderson draws upon 16 years of experience to help meet the organization’s communications goals, a background that includes prior roles as a journalist, script writer and producer, as well as a campaign developer, Internet coordinator, advertising sales director and media manager. Mr. Anderson holds a Bachelor of Science degree in English from Frostburg State University, and has won awards for writing, film production, advertising development and campaign management.