Asbury Communities practices a proactive, positive and energetic communication strategy to create a better understanding of the changing senior living industry, and Asbury's role in the continuing care retirement community (CCRC) field. Through its Communications department, Asbury works to build trust and credibility with residents, employees and community partners by assessing the needs of its stakeholders, listening to their concerns, and communicating appropriately.

In a technology-driven society, where senior preferences and the need for information continue to evolve and grow, clear and accurate communications are essential components of providing exceptional services for seniors. Asbury leadership continues to work with resident leaders and community Board leaders to define and refine communication.

Examples of communications capabilities at Asbury include:

• Development and management of corporate strategic communications plan
• Promotional support and outreach to audiences within key market areas
• Public relations and community relationship development
• Production of resident, associate and audience-specific communications initiatives, such as newsletters, fact sheets, television appearances and more
• Risk communications
• Message development and training/coaching
  

Communications Leadership

Eric Anderson, Director of Communications In his role, Eric develops and improves Asbury's system-wide communications, coordinates public relations initiatives, manages risk communications, and supports marketing outreach that increases awareness and occupancy for Asbury's communities. He draws upon 18 years of experience in roles such as editing, media production and script development, journalism, campaign development, web-based content coordination, and advertising sales and media management. He holds a Bachelor of Science degree in English from Frostburg State University, and has won awards for writing, film production, advertising development and campaign management.