| Marketing
Asbury communities and related organization campuses are provided
strategic planning, sales development, and communications, with
leadership from regional marketing directors and campus staff. These
marketing staff monitor sales trends and initiate ideas that foster new
lead generation, increased sales, and resident satisfaction. The unique
experiences, challenges, and successes we encounter within each
communities' market enable us to apply that knowledge system-wide --
either benchmarking best practices or anticipating future organizational
needs.
Some examples of services we provide include:
- Marketing management
- Strategic marketing plan development, implementation and
monitoring
- Advertising and promotional material development and support
- Marketing budget development and projections
- Sales training
- On-site assistance with specific marketing planning and challenges
- Corporate and community brand development and maintenance
Our new projects, renovations, or marketing management contracts use
the expertise of our wholly-owned subsidiary,
The Asbury Group.
Members of the Asbury group team have been working together for more
than a decade to address the everyday challenges that occur when
developing and operating communities. The value of this team approach
helps ensure that the marketing strategies and tactics put in place
align with financial concerns, Information Technology challenges and operational goals.
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