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The Asbury System of
Retirement Communities:

Asbury Methodist Village
Gaithersburg, Maryland
Asbury~Solomons Island
Solomons, Maryland

Bethany Village
Bethany Towers
Mechanicsburg,
Pennsylvania
Epworth Manor
Tyrone, Pennsylvania
Inverness Village
Tulsa, Oklahoma
Springhill
Erie, Pennsylvania
Areas of Expertise -- back to Overview
 
Marketing

Asbury communities and related organization campuses are provided strategic planning, sales development, and communications, with leadership from regional marketing directors and campus staff. These marketing staff monitor sales trends and initiate ideas that foster new lead generation, increased sales, and resident satisfaction. The unique experiences, challenges, and successes we encounter within each communities' market enable us to apply that knowledge system-wide -- either benchmarking best practices or anticipating future organizational needs.

Some examples of services we provide include:

  • Marketing management
  • Strategic marketing plan development, implementation and monitoring
  • Advertising and promotional material development and support
  • Marketing budget development and projections
  • Sales training
  • On-site assistance with specific marketing planning and challenges
  • Corporate and community brand development and maintenance

Our new projects, renovations, or marketing management contracts use the expertise of our wholly-owned subsidiary, The Asbury Group. Members of the Asbury group team have been working together for more than a decade to address the everyday challenges that occur when developing and operating communities. The value of this team approach helps ensure that the marketing strategies and tactics put in place align with financial concerns, Information Technology challenges and operational goals.

 
 
 
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Asbury-Solomons Island, Solomons, Maryland Asbury Methodist Village, Gaithersburg, Maryland Reeders Memorial Home, Boonsboro, Maryland Epworth Manor, Tyrone, Pennsylvania Springhill/ForestView, Erie, Pennsylvania Inverness Village, Tulsa, Oklahoma Bethany Village & Bethany Towers, Mechanicsburg, Pennsylvania

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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