FALL 2012

The Asbury Edge
The Asbury Edge
Redefining the expectations of aging through the delivery of life-enhancing services


Our Brand Is New, Our Mission Remains

Edwin C. Thomas, III

We are pleased to announce that Asbury Communities, Inc., has embraced a new name and theme line: Asbury. Anticipate More.

The new name reflects Asbury’s expansion into services that stretch beyond our traditional core business of continuing care retirement communities and into the larger community to provide services for older adults and the organizations that serve them.

The new theme line reflects our vision for the future. It stands for a commitment to thinking ahead, to creating confidence and belief in the future, to creating exciting expectations for aging that can be met. “More” refers to quality as well as quantity. Asbury is an organization where people can expect more from each other, from managers, from life – and from themselves.

Anticipate More is a promise to all of our stakeholders – residents, associates, clients, family members, volunteers and partners alike. It says our goal is to continue on our path of being a recognized leader in redefining the expectations of aging through our commitment to quality, innovation, performance excellence, the delivery of life-enhancing services and compassionate care.

If you are currently using the old Asbury or Asbury community logo to identify or recognize the work we do together, please contact Susan Tomasello, communications coordinator, at stomasello@asbury.org, to receive our new one.


Asbury Home Services Opens for Business

In October, Asbury Home Services officially opened for business with the launch of Springhill at Home, a home services agency assisting older adults who wish to age in their own home but require some support to remain safe and independent.

The not-for-profit venture is an outgrowth of CHOICEPlus, a home care service created in 2006 for residents of Springhill, Asbury’s Erie, Pa.-based continuing care retirement community. With Springhill at Home, Asbury’s expertise in enhancing the lives of older adults will now be available to all those residing in the Greater Erie region. Its services can be custom tailored to each client’s needs from a menu of choices that includes personal care, housekeeping assistance, medication reminders and even home maintenance and age-related modification services.

As it moves forward, Springhill at Home will be collaborating with LifeWorks Erie, a not-for-profit organization that brings to the table, health and prevention education, medical screening, and unique opportunities for intellectual stimulation, socialization and physical fitness. Continue reading...

Oral History Interviews Focus on WWII Experiences

Residents’ Storied Pasts on Community Web Sites

It’s possible to know someone, yet not know some pretty big pieces of their past. An oral history project currently underway at Asbury Solomons and Springhill is making public some remarkable historical records. Many of the interviews chronicled in Primary Sources: The Oral History Project come from World War II veterans. Two are from women who lived in Holland during the Nazi’s occupation of that country – one as a young child and the other as a teenager.

What follows is an excerpt from an interview with Asbury Solomons’ resident Johanna Bremer and a wartime letter from Springhill resident Joe Bertoncini. To read more, visit the Solomons and Springhill websites.

Johanna Bremer was a teenager living near Rotterdam when the German army invaded Holland in 1940. She met and fell in love with her future husband, Fred, a Jew, while he was being hidden in her sister’s house in Leiden. She moved to Amsterdam during the war to work. She remembers life going on in a relatively “normal” way for a while.

I was living in Leiden when the Germans invaded Holland. It was May 10, 1940, and I was born in 1923 so I was about 16 or 17. I know it was over when I was 22. We were woken up at 4 o’clock in the morning with boom, boom, boom – look outside the window and they were bombarding already Rotterdam. It was about a half hour or so away from Leiden. They were fighting the Dutch army.  Now imagine that, the Dutch army of a country about this big [makes pinching motion with fingers] and then the Germans were about this [spreads arms] and they had everything. So! Continue reading...

iPods as Therapy?

Music and Memory Grant Testing Effect of Music on Improving Quality of Life

Anyone with a teenager has been annoyed at some point by those ever-present iPod ear buds drowning out all parental communication. But at Bethany Village, this technology has been quietly lifting the spirits of residents of The Oaks Skilled Nursing neighborhood – and in some cases producing remarkable transformations.

Bethany Village was awarded one of 15 nationwide research grants through the Music and Memory Foundation and the Institute for Music and Neurologic Function in New York. The grant is hoping to gather evidence that individualized music therapy will improve the quality of life and generate documented therapeutic outcomes for long-term care residents. The grant put 48 iPods into the hands (and ears) of residents age 85 to 97. The Oaks staff members then created personalized playlists, working closely with family members to identify favorite songs and even old radio programs.

So far, Susan Crossley, director of recreation at The Oaks, has been thrilled with the results, and has been able to record measurable decreases in such behaviors as communicating distress, depression and pain.

“It means so much more than us bringing in entertainment for an hour,” said Crossley. Residents use and respond to the music for different reasons. For some, it’s just enjoyable. For restless residents or those who just need to be busy all the time, the music has a calming effect. For some with cognitive or memory loss, medications have been decreased and some anti-anxiety drugs were eliminated. Continue reading...

Asbury Recognized for Transition to Electronic Health Records

McKnight’s Long-Term Care News has selected Asbury as a recipient of its 2012 McKnight’s Technology Awards, thanks to the outstanding work of Asbury’s Information Technology team. Asbury won in the Transitions Category, which assessed how long-term care providers were trying to reduce the rate of or improve outcomes in the instance of acute-care admissions.

Several years ago, Asbury’s IT Department began implementing electronic health records at its communities’ skilled nursing centers, wrapping up the project in 2011.

Currently, the department is working with clinical staff to create care models and services that will analyze medical data gathered from skilled-nursing residents to improve outcomes and reduce transitions to acute-care settings.

Responding to the Growing Number of ‘Wired’ Older Adults

New Corporate Site, Technology Training Sessions Reflect Growing Trend

In September, Asbury unveiled its revamped corporate website in alignment with its new brand and logo. The site was designed to operate smoothly via the traditional internet connection but also with mobile devices – which are growing in use among older adults.

A recent analysis of the Asbury Methodist Village website found that when the community’s site was launched in July 2011, just 5 percent of visits were via internet-enabled mobile devices. In September 2012, that number was up to 14 percent. Although this number likely reflects a growing number of adult children accessing Asbury Methodist Village’s site, it certainly also reflects a more wired generation of older adults who are researching the Asbury lifestyle for themselves.

Asbury’s Erie, Pa.-based continuing care retirement community, Springhill, recently held an event that partnered local college students with residents who own new technology such as digital cameras and smart phones or want to use digital communication, but don’t have the comfort level to use these tools proficiently. More than 35 residents attended the session, dubbed Tech-Stravaganza. Continue reading...

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Asbury~Solomons Island

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Asbury Leadership

Ed Thomas, CEO

Doug Leidig, COO

Ann Gillespie,

Peggy Kaplan, CLO

Michael Connell, CFO

Brad Reynolds, CPO

Meredith Boyle, CMO

Chip Burns, CIO

Douglas Fleegle, EVP

Sue DaCamara, SVP

Bill Pickhardt, SVP

Asbury Welcomes Bill Pickhardt

In July, Asbury appointed Bill Pickhardt as Senior Vice President of Home and Community-Based Services. In his new role, Bill helps Asbury continue its strategic expansion into providing personal care, health and wellness services to seniors who prefer to age in their own homes. Continue reading...

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