While they might have different backgrounds, the Asbury Home Services team all have a passion for senior wellness. We work to ensure that our caregiving associates provide best-in-class care while earning the trust of family members. Learn more about the Asbury Home Services team below.

Mark Goetz

Vice President, Asbury Home-Based Services and Strategy

Mark Goetz began his career in home and community-based services with Home Instead Senior Care in 2000. Mark provided direct support and growth strategies to franchise owners throughout the Northeast, Great Lakes and Mid-Atlantic regions as well as Canada. Mark closed his career with Home Instead as the Franchise Operations Director, overseeing 220 clients and 230 caregiving associates and 17 internal office staff. While there, Mark’s team employed long-term care insurance advocacy for clients and added care plan communication strategies with clients’ primary care physicians to build value in the service to the local community. He also oversaw the company’s financial and operational benchmarking program, helping to spearhead initiatives like the caregiver development team and the development of a caregiver and client satisfaction and advocacy program with JD Power and Associates.

Mark now puts his years of relationship building and operational expertise to work to grow the Home and Community Based Services division for Asbury Communities, the nation’s 16th-largest not-for-profit system of continuing care retirement communities and related services. Providing direction and consulting services for other communities as well as Asbury, Mark offers a wealth of experience and a plan to increase the capacity to care of any organization or person he works with. Mark has a background in Organizational Communications and has participated in the Ritz Carlton Leadership Center’s Excellence In Healthcare Certification Program.

Julie Bird, RN

Director, Asbury Home Services, Tulsa, OK

Julie’s career in home care started as a certified aide while attending nursing school. She graduated in 2013 with her associate’s degree and obtained her RN license. Her passion for serving seniors led her to the position as the program director of a home care company for four and a half years before joining Inverness at Home, now Asbury Home Services, as the director. Her experience as a home care aide and RN give her a well-balanced knowledge to lead a highly effective home care team. Julie feels that her purpose in life is to make a difference in the lives of others daily.

Cheryl Briody, RN, BSN

Director, Asbury Home Services in Erie, PA
Interim Director, Kingsport and Maryville, TN

Cheryl is an Erie native and has many years of health care experience in a variety of settings. She has a diploma in nursing from St. Vincent School of Nursing and a bachelor’s degree in nursing from the University of Phoenix, and is working toward a master’s degree from the University of Pittsburgh. Cheryl started her career as a nurse aide working in long-term care. Her love of working with people led her to continuing her education and eventually working as an oncology nurse and hospice nurse. Cheryl worked in long-term care as an RN assessment coordinator and as a medical-surgical home care nurse. She also worked as a nurse in an acute-care hospital making sure patients were discharged with home health care or hospice services. Cheryl has worked 17 years in management and has worked as a director in both the home health care field and the home care field.

Chris Miller

Director, Asbury Home Services in Cumberland Co., PA

Chris started her career in senior home-care services in 2012 working for a local in-home care agency and focusing on business development and client relations, before moving into the manager position. Prior to that, Chris spent 20 years in publishing, eventually working as a vice president of operations. Her shift into home care was the direct result of caring for her aging parents. This experience redefined her life and it became her objective to work with a company whose mission aligned with hers. Asbury’s Mission “to do all the good we can by providing exceptional lifestyle opportunities for those we serve” defines her role leading Asbury Home Services’ caregiver associates, ensuring they provide quality, person-centered care for their clients.

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