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Advancing Our Organization

Commitment to Excellence

Asbury is committed to improving the services we provide to residents and the greater community by staying true to our Methodist roots of “moving towards perfection.” Asbury has set its focus on organizational excellence by implementing leadership initiatives, embracing person-centered services with our partner Planetree, and owning a commitment to quality through accreditation.

In any industry, it’s important to continually strive to discover new and better ways to serve the people who put their trust in you. Some key areas of focus in our organization are:

  • Developing and retaining highly accountable associates who embody our Mission
  • Supporting the changing needs of those we serve
  • Measuring, analyzing and implementing improvements to better serve our values
  • Applying new technology to improve our processes and services
  • Corporate transparency and ethical operations
  • Stewardship and social responsibility

Person-centered Service: Planetree

Asbury is purposefully changing mindsets by embracing person-centered services with our partner Planetree. It’s a mindset that seeks to understand and honor the wishes and choices of the people who call Asbury home, and to ensure that every person on our campuses is treated with the dignity they deserve. Associate training across the Asbury organization shares person-centered practices with our newest team members. And Planetree Committees at each of our communities ensure that these principles are firmly embedded in the culture.

In 2018, Asbury was proud to see one of our communities, Bethany Village, achieve Planetree Gold Certification for Person-Centered Excellence, becoming the first continuing care retirement community in the United States to earn this honor.

See Planetree in action in this video Gone Fishing.

Dedicated Clinical Services Team

Asbury’s Clinical Education Program brings decades of health care services administration and nursing experience spanning a wide spectrum of settings and roles and includes a Vice President of Post-Acute Health Services, Vice President of Clinical Excellence, Director of Clinical Support Services, Director of Quality Assurance, and Director of Clinical Analytics. Team members collaborate with nursing staff across our organization to achieve high quality, innovative programming, and ensure the utilization of technology and clinical data to achieve strong outcomes.

Accreditation: A Commitment to Quality

Every Asbury Continuing Care Retirement Community has earned accreditation by CARF International. This achievement is a testament to our commitment to quality as fewer than 20 percent of the nation’s not-for-profit retirement living organizations hold this honor.

CARF accreditation means that an independent survey team has conducted an intensive on-site survey to measure a community against more than 1,100 indicators of quality, including  financial standards that relate to a community’s long-term viability. Once a community has earned accreditation, it participates in a review of financial indicators each year and accommodates an on-site evaluation by a survey team every five years.

Staying True to Our Roots

At Asbury we are also proud of our affiliation with the United Methodist Association of Health and Welfare Ministries and EAGLE Accreditation Commission. EAGLE is specifically designed for faith-based, health and wellness organizations committed to Mission. EAGLE conducts on-site peer surveys that assess how well organizations are operating in a challenging human services environment and how their culture aligns with faith-based values. Asbury associates serve on the UMA Board and as EAGLE peer reviewers. We are honored to hold EAGLE accreditation in Maryland and Pennsylvania and to have earned EAGLE Innovation Awards in 2018 and 2019, as well as an EAGLE Best Practice Award in 2019.

Grow With Us

We are dedicated to redefining aging services. As we continue to evolve and change, our Mission “to do all the good we can by providing exceptional lifestyle opportunities to those we serve” will position us for the future. Every person we serve is unique, and every change is an opportunity for growth. Anticipate More and join us as we continue to find new ways to enhance the lives of those we serve.

Learn more about our Strategic Goals and plans at

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