Asbury is pleased to announce that Chief Operating Officer Sue DaCamara is joining more than 160 industry thought leaders on the ICAA COVID-19 Senior Living Task Force to provide guidance for communities throughout North America as they prepare to emerge from a period of quarantine and plan for a new post-COVID era.
ICAA COVID-19 Senior Living Industry Task Force will convene through mid-July and generate and provide ideas, tactics, strategies and messaging suggestions that organizations can consider as they begin to emerge from a period of quarantine and plan for a new post-COVID era. This includes the impact of the built and virtual environments, social activities and food/beverage services, technology, education and security that impacts the health and well-being of staff and residents; challenges to current and future business models; and approaches to build confidence in living in and visiting senior living properties.
“It is an honor to join this coalition to chart a path forward,” DaCamara says. “Exploring new value propositions and innovating new health and wellness opportunities for those we serve – residents and associates – is now more important than ever before. ICAA is to be commended for their commitment to this initiative.”
“The health, wellness and quality of life of our residents and staff are paramount as we chart a path forward in the midst of uncertainty,” says ICAA founder and CEO Colin Milner, who conceived the initiative. “The Task Force will generate and provide ideas, tactics, strategies and messaging suggestions that organizations can consider as they begin to plan for a new post-COVID era.”
Participants in the ICAA Task Force include active-adult and independent living, continuing care retirement communities/life plan, assisted living, long-term care, skilled nursing, and rehabilitation – including for-profit and not-for-profit providers. Participating industry associations include, among others, LeadingAge, American Senior Housing Association (ASHA), Argentum, American Medical Directors Association (AMDA),National Council on Aging (NCOA), The National Association Directors of Nursing Administration in Long-Term Care (NADONA), and the American Society on Aging (ASA).
Milner is co-chairing the task force with Richard H. Carmona, MD, MPH, FACS, 17th U.S. Surgeon General, Chief of Health Innovations, Canyon Ranch, and psychologist/gerontologist Ken Dychtwald, Ph.D., founder and CEO of Age Wave.
“All key stakeholders are coming together as a group to address COVID-19’s impact on the industry, and help ensure that organizations will continue to be viable and meet residents’ expectations and desires while also ensuring their safety now and into the future,” Milner says.
Learn more about the ICAA.