Foundation Event Celebrates Power of Philanthropy

January was one smart month at Asbury! That’s because on January 14, Asbury Foundation hosted a special event showcasing the new REACT Neuro pilot launching at Asbury Methodist Village and featuring its nationally renowned team of neuroscientists.

REACT Neuro is a key component of the Rosborough Wellness and Brain Health Center for Excellence, and uses a virtual reality headset to provide a general neurocognitive assessment by tracking changes in eye movement, voice and balance. Users receive a report of their results and can measure changes over time in such areas as executive and cognitive function, stress, attention, memory, and mood.

January’s event celebrated how one person’s passion can expand exponentially through the power of philanthropy. Through the generous donation of Cynthia Rosborough, the newest member of the Asbury Foundation Board of Directors, Asbury Methodist Village is enhancing its current offerings to form a comprehensive program for brain health and support for those with neurological conditions.

REACT is the work of celebrated brain experts from Harvard Medical School and the Massachusetts General Hospital McCance Center for Brain Health. Asbury was thrilled to feature REACT team members Dr. Rudy Tanzi, Dr. Shaun Patel, and Dr. Brian Nahed in the panel event. Tanzi, who discovered the first Alzheimer’s gene, is among Time Magazine’s 100 Most influential People in the World.

“I am a firm believer that you must learn from others who aren’t associated with your industry,” noted Asbury President and CEO Doug Leidig, an event co-host. “When Shahid Azim (CEO of REACT Neuro) reached out to me after a Senior Living Summit to talk about their cutting edge work in quantifying brain health to enable more personalized care for senior living residents, I jumped at the chance to get Asbury involved.”

“This is where the value of strategically aligning philanthropy with organizational goals comes into play,” says JD Shuman, President of the Asbury Foundation. “By matching Cindy’s passion with Asbury’s drive for innovation in aging services and REACT Neuro, together we created something that will have a meaningful impact on hundreds of people years into the future.”

The Brain Health event received rave reviews from many attendees, and even garnered a commitment from Bethany Village resident and former Asbury Communities Board Member Lowell Starling and his wife Nancy to fund REACT Neuro for the residents of his community. More to come!

To learn more about Asbury Foundation’s giving opportunities and to see the countless ways our donor family is enhancing the lives of Asbury residents, please visit

Let's Discuss
Your Future