Asbury Communities Strategic Blueprint

   

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The House We’re Building Together

Rather than thinking about our Strategic Blueprint as statements on a page, we invite you to see our company strategy as something more familiar: a house.

A house designed with care, built with intention, and meant to support life inside it, now and in the future.

Every part of this brand house exists to serve the people who live and work here. And like any well-built home—or senior living community—its strength comes not from one element alone, but from how everything works together.







The Peak of the Roof

Envisioned Future

At the very top of our brand house sits the Envisioned Future—the highest point of our shared company strategy direction and where Asbury is headed. It reflects our commitment that, in the years ahead, Asbury will:

  • Continue redefining well-being
  • Thoughtfully embrace innovation and technology
  • Create environments where people feel supported, energized, and inspired

The peak sets our destination. Everything below it is intentionally aligned to help us reach it.

The Center Beam

Mission Statement

Just below the peak is our Mission: Exploring possibilities to live your best life.

If the Envisioned Future is where we’re going, the Mission is what holds the structure together. It’s the strong center beam running through every decision, every investment, and every initiative.

When something aligns with our mission, it strengthens the house. If it doesn’t support this mission, it doesn’t belong in the structure.

How We Act

Guiding Principle

A house is not only defined by its design—but by how people live within it.

One of the front pillars of our brand house reflects how we show up every day: doing all the good we can with integrity, transparency, and grace.

This pillar shapes how decisions are made, how people are treated, and how care and service are delivered. It ensures that our company strategy is carried out with character and consistency.

The Roof That Protects

Value Propositions

Stretching outward like the shingles of a roof are our Value Propositions: the promises that guide everything beneath them.

For our associates: Caring for you so you can serve others.
For the organization: Creating inspired connections and experiences.

These commitments guide the company strategy and culture we build and the environment we create. They ensure that life at Asbury—across every senior living setting we offer—feels personal, respectful, and rooted in meaningful relationships.

The Structural Walls

Strategic Focus Areas

A strong house stands on well-built walls. Ours are defined by three Strategic Focus Areas—the core pillars of our blueprint for strategic planning:

1. Consumer Focused: We listen closely and respond thoughtfully to the needs and preferences of residents.

2. Operational Excellence: We ensure our systems, services, and daily operations are reliable, efficient, and well-run.

3. Profitable Growth: We maintain long-term financial strength so we can continue reinvesting in people, places, and experiences.

Together, these walls provide stability, even if the environment around us changes and evolves.

What Everything Rests On

Foundational Pillars

At the base of the brand house is the foundation that everything else depends on:

  • Belonging
  • Customer-centricity
  • An energized culture
  • Engaged associates
  • Leading-edge technology
  • Long-term financial success
  • A system mindset

These are not abstract ideas. They are daily commitments. Without them, nothing above can stand strong.

Everyone Has a Place in this House

The Strategic Blueprint is not a document owned by leadership alone. It is a community blueprint that comes to life through every team, every role, and every action taken across Asbury.

When our work aligns to the Blueprint:

  • The house becomes stronger
  • Experiences feel more connected
  • Innovation becomes purposeful
  • Daily life feels supported and intentional

This is our shared home. And it requires all of us.

If you’d like to learn more or explore the full Strategic Blueprint with additional context, we welcome the conversation. Please reach out to Todd Andrews, Chief Operating Officer, at [email protected].