Redefining Aging: Embracing Growth, Purpose, and Impact

From the desk of Doug Leidig President & CEO of Asbury Communities:

Each May, Older Americans Month invites us to celebrate the incredible contributions of older adults. But at Asbury, we believe we are called to do more than celebrate—we are called to lead a movement that reshapes how society views aging.

As I reflect on the conversations we’ve had in recent leadership training sessions, about the trends shaping our future and the kind of organization we strive to be, one core belief keeps resonating with me: Our vision for the future is rooted in how we honor the human experience at every age.

When I first stepped into senior living at age 16, I never imagined how deeply this work would shape my perspective. Like many, I accepted age-related phrases without question: • “You don’t look your age.” • “That’s just a senior moment.” • “Too old to change.”

But over time, I realized how limiting and negative these words can be. A recent study from the University of California, Berkeley, confirms what many of us have felt: internalizing negative stereotypes around aging can accelerate health decline. The way we talk about aging matters—it shapes how people feel about themselves and how society treats them.

That’s why I believe it’s time to reframe the narrative.

Aging is not a decline; it’s a dynamic stage of growth, purpose, and reinvention. At Asbury, we witness this truth every day. Whether it’s learning new technologies, mentoring younger generations, leading committees, or creating change through service, older adults are proving that age doesn’t define capability—it enhances it.

Consider this: While overall volunteerism in the U.S. has declined, the participation of seniors aged 65 and older has increased significantly—rising from 18% to 29% of all volunteers between 2002 and 2021, according to AARP.

At Asbury, we see this spirit of service every day. Our residents dedicate countless hours to strengthening their communities, both on and beyond campus. They mentor young people, teach English to first-generation Americans, and bring their talents to life through arts, entertainment, and well-being programs.

And their impact doesn’t stop there. In 2024 alone, charitable gifts and commitments from across the Asbury system totaled more than $10.5 million, funding scholarships, benevolent care programs, and even community projects like dog parks.

These aren’t just acts of generosity—they are bold statements: Aging is a time of meaningful contribution.

Throughout this year, we’ll continue to share stories of residents who are redefining what it means to grow older—people who are embracing wellness, sparking joy, and living with impact. I invite you to follow along on our social media channels, share your own stories, and engage in this important conversation.

We know the future of senior living isn’t just about buildings or services—it’s about culture. And shifting culture begins with language, mindset, and each of us. Let’s continue to be bold in how we speak about aging and honor it not as a challenge to overcome—but as a season of opportunity to embrace.